The aesthetic criteria that match the ideal of beauty and the harmony of bodily and facial features have changed throughout centuries, but the care over better looks has always remained present in people’s lives. In modern society, the desire to change our appearance to meet the criteria of beauty and attractiveness is more and more strongly manifested; feeling and looking better makes us more satisfied and stronger in coping with every day life. There is an increasing number of different face and body care products, but it is still aesthetic surgery that most courageously and radically turns back time, thus making part of man’s infinite longing for eternal youth and beauty come true.

The modern taste of the Western cultural circle dictates keeping a more or less slim figure and meeting the recognizable criteria of beauty and attractiveness of not only woman’s, but also man’s face and body. Today, aesthetic surgery is therefore most developed in those countries, in which the individual’s bodily or facial appearence has a direct impact on his or her professional success. The selection of not only actors, but also managers, representatives or employees of all profiles has become so strict and demanding today, that the appearance of an individual is no longer his or her personal or secondary matter. The looks, therefore, have a profound influence on one’s employment chances and height of salary, but also on the perception of her/his friendliness, intelligence or success in life. „Good looks“ are considered with an equal importance as the already traditional factors: education, innovativeness, intelligence and loyalty to the company.

Aesthetic surgery helps the people who are not satisfied with their appearance, that is, those, who want to look better, prettier or more attractive. Aesthetic surgery has undergone accelerated development exactly during the last two decades. It improves the appearance marred by various causes. The procedures are divided into two basic groups: a group of procedures which try to restore a former condition, and a group of procedures that change one’s appearance in order to correct her/his natural features. Hence, aesthetic surgery includes interventions for the ageing process, corrections of the unwanted after-effects of natural physiological conditions (changes on the breasts and bellies of the women who have delivered and breast-fed babies, changes after extensive reduction diets) or permanent removal of localized lumps of fatty tissue. It offers optimal solutions for various congenital or acquired deformities, and eliminates and alleviates the after-effects of various injuries.

The particularity of aesthetic surgery lies in the fact that the indication for a surgical procedure is based on one’s own subjective need and dissatisfaction with her/his appearance.